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Press Releases

Bluetooth SIG Unveils LE Audio, the Next Generation of Bluetooth Audio

LE Audio will enhance Bluetooth audio performance, add support for hearing aids, and introduce…

Bluetooth SIG Names Telink Co-Founder As Associate Member Director

Haipeng Jin from Telink Semiconductor (Shanghai) Co., Ltd., Appointed to Bluetooth SIG Board of Directors

Bluetooth Asia 2019 to Highlight Technology Trends in the Smart Home, Industrial Settings, and More

Industry leaders from Alibaba, Baidu, Huawei, Xiaomi to keynote and exhibit KIRKLAND, Washington –…

Bluetooth Enhances Support for Location Services with New Direction Finding Feature

KIRKLAND, Wash. – January 28, 2019 – The Bluetooth Special Interest Group (SIG) today announced…

Technology Leaders Select Bluetooth Mesh as Strategic Protocol for Smart Home Solutions

Alibaba, Xiaomi, and others join new Bluetooth SIG Smart Home Subgroup established to advance…

Bluetooth World 2018 to Showcase the Next 20 Years of Commercial and Industrial Wireless Innovation

NASA, Mall of America, T-Mobile, Bosch Power Tools North America, and more headline conference…

One Year After Launch, Bluetooth Mesh Adoption Surpasses Expectations

More than 65 Qualified Bluetooth Mesh Products Pave the Way for Smart Lighting, Smart…

Bluetooth SIG Names New Associate Member Directors

Peter Liu from Bose and Ron Wong from Cypress Semiconductors Appointed to Bluetooth SIG…

Bluetooth Asia 2018 Exhibition and Speakers to Highlight Commercial and Industrial IoT

Thought leaders from Bosch, Philips, Alibaba, and more to discuss the expansion of Bluetooth®…

About the Bluetooth SIG

Formed in 1998, the Bluetooth SIG is the not-for-profit trade association that oversees Bluetooth® technology. In support of more than 34,000 member companies, the Bluetooth SIG facilitates the collaboration of its members to create new and enhanced specifications that expand the technology, drives global interoperability via a world-class product qualification program, and grows the brand by increasing the awareness, understanding, and adoption of Bluetooth technology.

Our Vision & Mission Our History

About Bluetooth Technology

With close to 4 billion products shipping per year, Bluetooth® technology is the global standard for simple, secure wireless connections. Since its formation in 1998, the Bluetooth community has continued to expand the capabilities of Bluetooth — powering innovation, creating new markets, and redefining communication worldwide. Today, Bluetooth is the wireless technology of choice for developers in many solution areas, including audio streaming, data transfer, location services, and large-scale device networks.

Quick Facts
Date Formed



Kirkland, WA USA


Over 34,000 Companies

Annual Shipments

Over 3.5 billion products

Image Library

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Brand Assets

If you are a member of the media or an analyst who wishes to use a logo in publication, you can download them below. The zip file contains the Bluetooth brand guide and logo files for both print and digital use. Please always refer to the brand guide for direction on proper use. If you have any questions, please contact the Brand Manager.

Download the Bluetooth Logo Files (English)

Brand guides available in other languages:
Japanese | Korean | Simplified Chinese | Traditional Chinese

Media Contacts


INK Public Relations
+1 (512) 382-8983

+86-10-5900-6800 ext. 103

Europe, Middle East, AfricaJapan

Octopus Group
+44 (0) 845-3707-024

Next PR


Strategic Marketing and Communications, Inc.

Apex Communications Consultants
886-2-7718-7777 ext. 535